Matrixarchetype
Effective Date: June 1, 2025 Last Updated: June 1, 2025
1. Introduction
Welcome to matrixarchetype.com (“we,” “us,” “our,” or “the Site”). We are committed to protecting your privacy and handling your data transparently and responsibly.
This Privacy Policy explains what information we collect when you visit matrixarchetype.com, how we use it, who we share it with, and what rights you have over it — regardless of where in the world you are located.
We operate this website from Pakistan and serve users globally, including in the European Union and the United States. Where EU users are concerned, we comply with the General Data Protection Regulation (GDPR). Where California residents are concerned, we comply with the California Consumer Privacy Act (CCPA).
If you have questions about this policy, contact us at: info@matrixarchetype.com
2. Who We Are
Website: matrixarchetype.com Operated by: Matrix Archetype Contact Email: info@matrixarchetype.com Operational Base: Pakistan
For the purposes of the GDPR, we act as the data controller for personal data collected through this website.
3. What Information We Collect
3.1 Information You Provide Directly
Tool Inputs When you use our calculators and assessments, you may enter:
- Date of birth (for the Destiny Matrix Calculator and BaZi Calculator)
- Time of birth (for the BaZi Calculator)
- City or location of birth (for the BaZi Calculator)
- Questionnaire responses (for the Big Five Personality Test)
This information is used solely to calculate and display your results during your session. We do not permanently store raw tool inputs on our servers after your session ends.
Contact Inquiries If you contact us via email at info@matrixarchetype.com, we collect your email address and the contents of your message in order to respond to you.
3.2 Information Collected Automatically
Usage Data When you visit our website, we automatically collect standard technical information including:
- IP address (anonymized where possible)
- Browser type and version
- Operating system
- Pages visited and time spent on each page
- Referring URL
- Date and time of your visit
This data is collected through Google Analytics (see Section 4) and is used to understand how our website is used and to improve our services.
Cookies We use cookies and similar tracking technologies. See Section 5 for full details.
3.3 Information We Do Not Currently Collect
We currently do not:
- Require user account registration or login
- Collect email addresses for marketing purposes
- Process payment information
We plan to introduce user accounts and premium features in the future. This Privacy Policy will be updated before those features launch, and you will be notified of any material changes.
4. Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC (“Google”). Google Analytics collects information about your use of our website using cookies and similar technologies and reports website trends to us.
What Google collects on our behalf:
- Pages you visit and how long you spend on them
- How you arrived at our site (e.g. search engine, direct, referral)
- General geographic location (country and city level, derived from IP)
- Device and browser information
- Interactions with pages (scrolling, clicks)
Google’s use of this data: Google may also use this data for its own purposes in accordance with Google’s Privacy Policy, available at: https://policies.google.com/privacy
How to opt out: You can prevent Google Analytics from collecting your data by:
- Installing the Google Analytics Opt-Out Browser Add-on: https://tools.google.com/dlpage/gaoptout
- Using your browser’s privacy or incognito mode
- Enabling a “Do Not Track” signal in your browser (note: not all systems honor this signal)
- Declining analytics cookies via our cookie consent tool
IP Anonymization: We have enabled IP anonymization in our Google Analytics configuration, meaning your IP address is truncated before storage.
5. Cookies
Cookies are small text files placed on your device when you visit a website. We use the following categories of cookies:
5.1 Strictly Necessary Cookies
These cookies are essential for the website to function. They cannot be disabled.
| Cookie | Purpose | Duration |
|---|---|---|
| Session cookie | Maintains your active session and tool results during your visit | Session (deleted when browser closes) |
5.2 Analytics Cookies
These cookies help us understand how visitors interact with the website. We use them to improve the site.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| ga* | Google Analytics | Maintains session state | 2 years |
| _gid | Google Analytics | Distinguishes users (24-hour window) | 24 hours |
5.3 Managing Cookies
You can control cookies through:
- Browser settings: Most browsers allow you to block or delete cookies. Blocking all cookies may affect site functionality.
- Cookie consent tool: We display a cookie consent banner on your first visit where you can accept or decline analytics cookies.
- Third-party opt-outs: Use the Google Analytics opt-out add-on linked in Section 4.
6. How We Use Your Information
We use the information we collect for the following purposes:
| Purpose | Legal Basis (GDPR) | Data Used |
|---|---|---|
| Providing calculator and assessment results | Legitimate interest / Contract performance | Birth date, birth time, location, questionnaire responses |
| Improving the website and user experience | Legitimate interest | Usage data, analytics |
| Responding to contact inquiries | Legitimate interest / Contract performance | Email address, message content |
| Complying with legal obligations | Legal obligation | Any data required by applicable law |
| Detecting and preventing fraud or abuse | Legitimate interest | IP address, usage patterns |
We do not use your data for automated decision-making or profiling in ways that produce legal or similarly significant effects on you.
7. How Long We Keep Your Data
| Data Type | Retention Period |
|---|---|
| Tool inputs (birth date, location, responses) | Session only — deleted when session ends |
| Contact email and message | Up to 2 years from last contact, then deleted |
| Google Analytics data | 14 months (as configured in our Google Analytics account) |
| Server logs (IP, access records) | Up to 90 days |
8. Who We Share Your Data With
We do not sell your personal data. We do not share your personal data with third parties for their own marketing purposes.
We share data only in the following limited circumstances:
Service Providers We use the following third-party services that may process data on our behalf:
| Provider | Service | Privacy Policy |
|---|---|---|
| Google LLC | Google Analytics — website analytics | https://policies.google.com/privacy |
| Hosting Provider | Website hosting and server infrastructure | Provider-specific |
All service providers are bound by contractual obligations to handle data securely and only for the purposes we specify.
Legal Requirements We may disclose your information if required to do so by law, court order, or government authority, or where we reasonably believe disclosure is necessary to protect the rights, property, or safety of matrixarchetype.com, our users, or others.
Business Transfers If matrixarchetype.com is involved in a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction. We will notify users via a notice on the website before data is transferred and becomes subject to a different privacy policy.
9. International Data Transfers
We operate from Pakistan and use Google Analytics, whose servers are located in the United States and other countries. When your data is transferred internationally, we rely on:
- Google’s Standard Contractual Clauses for transfers from the EU/EEA to the US under GDPR requirements
- Adequacy decisions where applicable
By using this website from any location, you acknowledge that your data may be processed in countries outside your own, including Pakistan and the United States.
10. Your Rights
10.1 Rights for EU/EEA Users (GDPR)
If you are located in the European Union or European Economic Area, you have the following rights:
Right of Access — You can request a copy of the personal data we hold about you.
Right to Rectification — You can ask us to correct inaccurate or incomplete data.
Right to Erasure (“Right to Be Forgotten”) — You can request that we delete your personal data where there is no compelling reason for us to continue processing it.
Right to Restrict Processing — You can ask us to pause processing your data in certain circumstances.
Right to Data Portability — Where processing is based on your consent or a contract, you can request your data in a machine-readable format.
Right to Object — You can object to processing based on our legitimate interests. We will stop unless we have compelling legitimate grounds that override your interests.
Rights Related to Automated Decision-Making — We do not engage in solely automated decision-making that produces legal or similarly significant effects. If this changes, you will have the right to human review.
Right to Withdraw Consent — Where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of prior processing.
Right to Lodge a Complaint — You have the right to lodge a complaint with your local EU supervisory authority. A directory of EU supervisory authorities is available at: https://edpb.europa.eu/about-edpb/about-edpb/members_en
10.2 Rights for California Residents (CCPA)
If you are a California resident, you have the right to:
- Know what personal information we collect and how it is used
- Request deletion of your personal information
- Opt out of the sale of personal information (we do not sell personal information)
- Non-discrimination for exercising your rights
10.3 How to Exercise Your Rights
To exercise any of your rights, contact us at info@matrixarchetype.com with the subject line “Privacy Request.” We will respond within 30 days (or within the timeframe required by applicable law). We may ask you to verify your identity before fulfilling the request.
11. Children’s Privacy
matrixarchetype.com is not directed at children under the age of 13 (or under 16 for EU users). We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us at info@matrixarchetype.com and we will delete it promptly.
12. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to read their privacy policies before providing any personal information.
13. Changes to This Policy
We may update this Privacy Policy from time to time. When we make material changes, we will:
- Update the “Last Updated” date at the top of this page
- Post a notice on the website
We will provide more prominent notice (such as a banner or email notification, once email collection is introduced) for significant changes. Your continued use of the website after any changes constitutes your acceptance of the updated policy.
14. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Email: info@matrixarchetype.com Website: matrixarchetype.com
We aim to respond to all privacy-related inquiries within 30 days.